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The Equotient Group Ltd (“The Equotient”, “we”, “us”) respects your privacy. This policy explains what personal information we collect through this website and in the course of our work, how we use it, and the rights you have.
Who we are
The Equotient Group Ltd is the data controller for the personal information described in this policy. We are registered in England and Wales, company number 17437422. Our registered office is 71-75 Shelton Street, London, WC2H 9JQ. We are registered with the Information Commissioner’s Office, registration number to add.
If you have any questions about this policy or how we use your information, email hello@theequotient.com.
What we collect
We only collect information you choose to give us, or that is needed to run this website. This may include:
your name, email address, company and job title when you get in touch through our website or by email, or when we arrange a call
anything you tell us in an email or during a call
details we need to deliver and invoice our services if you become a client
basic, anonymous information about how the website is used, such as pages visited and the type of device and browser
How we use it
We use your information to respond to your enquiry, arrange and hold conversations with you, deliver and invoice our services, and keep in touch about work we are doing together. We do not sell your information, and we do not send marketing emails unless you have asked us to.
Our legal basis
Under UK data protection law we rely on:
our legitimate interests in responding to enquiries and running our business
the performance of a contract when you or your organisation engage us
legal obligations, for example keeping financial records
your consent, where we ask for it
Who we share it with
We use a small number of trusted providers to run our business, and they process information on our behalf. These include Calendly for arranging calls, Google Workspace for email and documents, and Framer to host this website and measure visits to it. Add any others, e.g. accounting or invoicing Some of these providers may store data outside the UK. Where they do, we rely on the safeguards required by UK law.
We may also share information if we are legally required to.
How long we keep it
We keep enquiry information for up to two years after our last contact, and client records for six years to meet our legal and accounting obligations. After that, we delete it securely.
Your rights
You have the right to ask for a copy of the information we hold about you, to have it corrected or deleted, to restrict or object to how we use it, and to receive it in a portable format. To make a request, email hello@theequotient.com. We will respond within one month.
If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk. We would appreciate the chance to put things right first.
Cookies
Cookies are small files that websites store on your device. This website does not use cookies for advertising or tracking. Our website analytics, provided by Framer, do not use cookies and do not identify you personally. They show us which pages are useful. Any cookies needed to load the site securely are essential and do not require your consent.
If we arrange a call with you, we may send you a link to Calendly, which uses its own cookies. Calendly’s privacy and cookie policies apply there. You can also block or delete cookies in your browser settings at any time.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page.
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© 2026 The Equotient Group Ltd. All rights reserved. Registered in England and Wales, company number 17437422. Registered office: 71-75 Shelton Street, London, WC2H 9JQ.